GS1 is an organization that develops and maintains global standards for business communication, including the familiar bar code and the ubiquitous QR code. GS1's Hong Kong chapter needed a powerful a new corporate video to replace the old one produced in 2015.
Client was keen on using a cyber visual style to highlight the technology aspect of their operations. We eventually opted for an approach that combines live action footage with futuristic motion graphics.
The result is a powerful video that gives a brief overview of GS1’s service offerings to its members. The video was premiered last week at an event in Hong Kong.